Tourism Master Assignment Example | Topics and Well Written Essays - 3000 words

Tourism Master - Assignment Example Like in any other country, heritage tourism in USA is advancing in huge strides for the last one or two decades now, and Government has realised the importance of promoting tourism in rural America, and here, heritage and cultural tourism have been given more importance. Tourism has become today, one of the biggest industries in the world and has proved beneficial in many ways. USA has decided to showcase its immensely rich heritage, mainly of Native Americans, less of immigrants who occupy the whole of America today. Heritage tourism also covers historical conflicts, fight for freedom, wars for freedom, fight for civil rights and the resulting battles that have left inerasable footprints on sand of time. Today's tourism can never exist without preservation, which has become the most pertinent issue all over the planet. USA, a huge country with unlimited possibilities, is today encouraging heritage tourism while carefully preserving its own innumerable heritage sites, mainly that of Native Indians.Eco Tourism and Sustainable Tourism, though almost identical, are not the same. Eco Tourism is more about the nature, its preservation, whereas sustainable tourism is about nature, but about the living beings on the particular land and is of the opinion that tourism should help the locals, while retaining the planet's pristine garb as clean as possible. On 7th October 2003, WITC came out with the Blue print of New Tourism. "The World Travel & Tourism Council (WTTC) today revealed its Blueprint for New Tourism, which issues a call to action for both government and the industry to make several long-term commitments to ensure the prosperity of Travel & Tourism - one of the world's largest industries, responsible for 200m jobs and over 10% of global GDP1". In heritage tours, areas with extreme environmental threat have to be avoided. Sustainable tourism argues that local community should be financially benefited, so that, they take the initiative of preserving the environmental sensitivities and fragile areas of biodiversities. It has to be seen that economic requirement should not override environmental concerns. Proper guidelines have to be formed on how the nature parks and heritage sites and wildlife sanctuaries have to be preserved. American tourism calls for awakening our senses to natural beauty and national heritage. Amazing heritage sites also offer well-planned, thrilling holidays, because for some tourists, unmixed heritage tours could be dull and uneventful. Wildlife has firmly become part of all tourisms including heritage and cultural tourisms. CASE STUDY: TOURISM IN UTAH, ITS HISTORY AND ATTRACTIONS: Utah, one of the prominent states in USA has been chosen for the case study, as this State is perhaps the best State capable of showing the most vivid kaleidoscope of America's heritage. The State is divided into: Mining County, Carbon/Emery County, Salt Lake County, Summit County, Tooele County, Utah County, Central Utah, Eastern Utah, Southern Utah, mainly depending on its vibrant and violent background. http://history.utah.gov/mining_heritage_alliance/miningmap.html Utah has a population density of 21 people per square mile, (increased at the rate of 15% since 1982), and with a developed land increase of 24% between 1982 and 19922 and this has resulted in 30% loss of wetlands since 1780 and it is the home of 38 threatened and endangered species. For outdoor enthusiasts there is no better place than Utah to ski or snowboard, mountain biking or white water rafting, or to visit the legendary Old West, with all its hidden and trapped glories and fables, who, unfortunately

FOOD AND BIVERAGE Essay Example | Topics and Well Written Essays - 1500 words

FOOD AND BIVERAGE - Essay Example In order to cut-down costs and gain significant revenue, companies in the hospitality industry prioritized research-based branding strategies, to their specific target group in order to acquire corporate identity and quality service (Morgan, Pritchard and Pride). Distinguishing their brand image and differentiation of their product became of primary importance for all hospitality firms (hotels, restaurants etc). In the recent years, many international hotel firms have turned to a major branding strategy called co-branding. In this concept an existing restaurant is incorporated within a hotel, a practice considered to have been started by Victor Bergen during the 1930’s, establishing fast food outlets in hotels on the highway which had a customer base of American families travelling away from home. The incorporation of this model to the modern hotel industry has been observed to change dramatically both consumer attitude and hotel management (Rutherford). This review plans to a nalyze the current position of strategic co-branding in the hospitality sector and how the tourism industry could be benefited. Furthermore, possible problems are discussed and recommendations to potential managers wanting to employ strategic co-branding techniques are given. 2. Co-branding definition While co-branding doesn’t have a single definition, it generally involves the strategic alliance of at least two firms (Knowles, Diamantis and El-Mourhabi). It has also been described as â€Å"a form of cooperation between two or more brands with significant customer recognition, in which all the participants’ brand names are retained† (Blackett, Boad and Interbrand). Furthermore, Hilyer (Hillyer and Tikoo) explains the definition of co-brading when a product features more than one brand name. Among all these definitions, some common characteristics can be identified. The fundamental part in co-branding is the requirement of two or more brands that are widely recog nised while the brand name is kept intact and the duration of the whole project varies between medium to long (Kippenberger). Therefore, co-branding can be interpreted into reality in two manners: either joining two brand names together in forming a new or unique product or having two recognised brands under the same space, such as T.G.I Fridays within Holiday Inn hotel (Hahm and Khan). 3. Notable examples of Co-branding Based on the model used in the early 1930’s, with Bergen’s restaurants and hotels, the hotel industry began to employ co-branding strategies when it was faced with unprofitable sales. Today a large variety of hotels and restaurants use co-branding as a means of enhancing distribution of products or services together with increasing the range of their customer base, helping them to reach maximum profitability (Boone). Marriot Hotels is considered on of the pioneers of the chain hotels to be the first to implement an internationally recognised brand such as Pizza Hut in 1989 (Boone; Kippenberger). Following their example, the co-branding of TGI Fridays within Holiday Inn hotels turned out to be a financial success. After the conversion of the Pennsylvania Holiday Inn restaurant to TGI Friday’s, the increase from $450,000 to $4 million within the first year only